Meet Lindy Johnson.

What you do, Lindy?

I help architecture and design firms succeed in business.

Together with my team, we shine a spotlight on the true value of architects and designers and help them win new work. 

Why you love it?

Australia has some of the most talented architects in the world and I get to work with them!

I love an architect and designers' commitment to ideas and creativity and their determination to improve the world. 

I also love working with my talented team - Martyna Kulczyk and Tonia Zemek. They are always super professional and support me every step of the way.


Meet Ian Mountford.

What do you do, Ian?

I run a social media marketing agency, Fit For Social.

I help my clients to understand the online world and work out how to get the best results using content to market their products and services.

Why do you love it?

I love it because I get to work with some amazing people and the satisfaction comes from sharing the knowledge I have and then watching clients put this knowledge into use with great success, over and over again.


Meet Alex McGrath

What do you do, Alex?

I’m the founder of One Two She a specialist content marketing, personal branding and female engagement agency that works with brilliant women who do brilliant things. I’m also the part-time Marketing Manager of Central Finance Management Group.

If I were to sum it up in one word, I’m a storyteller. I create and curate content, and share it on a bunch of different web and social platforms. I’m a writer, and since we love multimedia content in this day and age, an amateur photographer, videographer, graphic designer and website developer.

I’m also a coach and strategist. My ultimate aim is for my clients to feel really comfortable with what they’re doing, and learn how to own it themselves. I break things down into bite sized chunks and make content creation and personal brand development easy and enjoyable. 

Why do you love it?

I founded One Two She because I wanted to combine the two things I love doing the most – working with inspiring women to help them grow and develop, and telling great stories. Given this niche isn’t really a full-time job out in the market, I figured it was time I created it for myself.

I’m also really passionate about diversity and inclusion, and I think some businesses do a really crap job at engaging women, hence my female engagement arm. I believe that women are the most valuable group to engage as potential employees, and given they influence the vast majority of household purchasing decisions, as customers too. I love the idea that I can help businesses to shift their brand and marketing efforts to be more inclusive, and as a result, create more valuable opportunities for women.

For part of the week I’m super lucky to call Central Finance Management Group my home as the team is hugely supportive of what I’m doing with One Two She, and of me as a human. The business is in a really exciting phase of growth and we’re trying out a bunch of new things that are keeping me on my toes.

Before founding One Two She, I wasn’t happy at work, and I was feeling really unfulfilled which was impacting life outside of work.

It’s true that it’s possible to love your work, and for someone like me, it’s absolutely essential.


Meet Richard Bannon.

What do you do, Rich? 

I’m proud to work in the Communications and Brand team at Cure Brain Cancer Foundation.

I plan, develop and distribute rich and engaging content for social media, including video production.

Why do you love it?

I love the opportunity to head into the field to film and produce video content for use across the Foundation’s channels. 

I embrace the opportunity to meet and share the stories of those who have been impacted by brain cancer to help raise funds and awareness of the disease.

Whether the talent is a donor, volunteer, ambassador, or even a fellow colleague, every story is different, but what doesn’t sway is the fact that each and every interview is based around the vision of finding a cure for brain cancer.

I also love the challenge of then piecing the video together. This is a process which I liken to putting together a puzzle, in that I have all the parts before me, but I just need to work out how it all fits with one another. And then, away it goes!


Meet Emma Lovell of Lovelly Communications.

What do you do, Emma?

I’m a freelance writer, content writer and marketing professional. I’ve been running my own business since 2009. I love working with clients who are passionate about what they do and want to contribute to a brighter and better future.

Why do you love it?

Freelance work gives me so much freedom and diversity. I love learning about new industries through the projects and campaigns I work on. It’s dynamic and ever-changing.

I love the fast pace of the work and the luxury to set my own hours is great for my lifestyle. I feel very fortunate that I get to meet wonderful people and partner with them to achieve great results.

Lovelly Communications provides social media, marketing and digital consulting to businesses. Emma is also a blog ambassador for World Vision Australia.


Meet Hanna Hellman.

In just 10 years, she's worked in three cities and across a diverse range of roles in engineering, recruitment and sky diving (!). Here's her #lovework story.

What do you do, Hanna?

I have a digital agency, assisting small to medium businesses with their social media, content creation, digital design and other digital assistance.

Why do you love it?

I love supporting other business owners!

I love being part of another business and their story, taking some stress and workload off the business owners' back and genuinely helping them with those parts of their business they don’t have time to do - or just don’t enjoy doing. 

I also love social media and anything digital – and getting to work with this every day is a dream come true.


Say hello to Mark Puncher from Employer Branding Australia. I'm a big fan of his work and approach to employer branding so I'm delighted to include his story as part of #lovework month.

What do you do, Mark?

My team and I help fantastic, imperfect employers attract fantastic, imperfect people... and keep them engaged.

We do it through employee value proposition crafting, strategy development and powerful, honest storytelling. 

As CEO of a small business, I have very broad responsibilities! However, I spend most of my time striving towards two goals: That we are the best partner our clients have ever worked with, and that we are the best employer our people have ever worked for

Why do you love what you do?

1. Because it's who I am and it's my strength. 

I'm a storyteller at heart and I'm fascinated by people and their journeys. 

I feel privileged to be able to do this for a living... and because I run my own business, I get to do it my way! Speaking of which, I'm terrible at all sorts of things, but I'm really good at this. It feels great to be in my sweet spot.

2. Because I get to push strategy and authenticity where it is truly needed.

Recruitment is too often seen as a painful admin process. 

And when people do start taking it seriously, they often tend to oversell to candidates, who end up feeling short-changed or lied to. Every day, I get to help truly fantastic 'people people' get proactive about recruitment and employee engagement.

And the secret to proactive talent engagement: be brave, be creative but be honest. What could be more important than authenticity? 

3. Because I get true balance

I have an amazing wife and two awesome young kids, and it's a priority for me to be physically and mentally present with them as much as possible. 

Since starting my own business, I've worked harder than ever before, but I'm doing it on my terms and timescales. I'm happy to work late on Monday night if it means I can go to a park play on Tuesday morning. It's not always easy switching off but I'm working on it!

And I usually do my best work with a sleeping toddler strapped to me in a sling.  

Thanks, Mark for sharing your story.

This post is part of #lovework month. Throughout February, let’s talk about what we do and why we love it.

If you’d like to share your story, please comment, share or send me a private message - I'd love to know about what you do and why you love it. - Cynthia


Meet Melanie Loy.

What do you do, Mel?

"My 'day job’ is as a senior communications manager.

My 'passion' job is as a group fitness instructor and personal trainer.

By ‘day’, I lead a team who help guide senior leaders' communications and support organisational change.

By night (and on the weekend and at 5am most days), I teach group fitness classes and train PT clients. I also recently launched an online training and nutrition guide for pregnant and post-natal women… and I’m studying to be an Exercise Physiologist.

Why do you love it?

Being a group fitness instructor is - in my opinion - the best job in the world!

I get to lead people through a great workout to heart-pumping music, and everyone walks away on an endorphin high.

As a PT, I get to play a critical role in helping people change their lives - whether it's losing weight, gaining strength, recovering from an injury, preparing for childbirth, or preparing for an event.

Every client and every day is different, and you can be really creative with your programming and your choreography for classes.

A fitness career also offers a lot of flexibility and opportunities are always there for upskilling and learning new things, which I love!

Thanks, Mel for sharing your #lovework story.

This post is part of #lovework month. Throughout February, let’s talk about what we do and why we love it.

If you’d like to share your story, please comment, share or send me a private message - I'd love to know about what you do and why you love it. - Cynthia


Proactive sourcing is an important part of any talent attraction and engagement strategy.

Here are three reasons why:

  • Proactive sourcing puts you on the front foot and gives you an advantage in a competitive talent landscape

  • It’s research and will help you to better understand the market

  • It builds your employer brand.

Check out this video for more:


A few weeks ago, I sat down with Amanda Blennerhassett to talk about all things business, growth and talent.

With 20 years’ experience in marketing, advertising, communications and business consulting in Australia and the UK, Amanda has led teams within major brands, start ups and her own business, Brand Savvy Consulting.

I know you’ll enjoy reading Amanda’s perspectives on recruiting top marketing talent.

Tell us about your business and the team you lead

Brand Savvy Consulting is a boutique business growth consultancy. We use design thinking to help disruptors, innovators and pioneers to create and commercially activate extraordinary brands that change markets and communities for the better.

As Principal, I am the main architect of strategy, working with a network of expert associates across Australia to help deliver our projects.

Excellence, Win Win and Collaboration are three of our core values, so my role is to ensure that the team has a rock solid brief and facilitate teamwork with our clients so everyone can do what they do best – and have fun along the way!

What are the top three soft skills you look for when you recruit – and why?

Working with pioneers and challenger brands takes everyone into new territory on every project – so what’s important is trust, expertise and how we work together.

I want everyone to feel energised and focused on creating new solutions.

Integrity is the number one quality I seek – honest, open, good-hearted people who say what they think and do what they say. Integrity creates trust.

Creativity is the second. Experienced people that can think outside the box and find clever ways to get big results on smaller budgets than market leaders.

Emotional intelligence is third. I look for people with demonstrated self-awareness and the ability to relate to clients and key stakeholders.

What do you think are the most important factors in retaining top talent?

I believe that retention is ultimately about a competitive offer and positive human experience.

For me, it’s about applying the same design thinking to leading project teams that I apply to our clients’ strategies. The top factors are:

Shared values and win-wins – which involves investing time upfront to ensure we’re on the same page and have aligned goals.

Valuing contribution – ensuring people know they are valued for their contribution and uniqueness. It’s important to acknowledge and celebrate success.

Shared commitment – this is about giving people the chance to be a part of a cause that’s bigger than themselves, which engenders deep commitment. That’s the core of rewarding work, and something that money and convenience can’t buy.

Let’s talk about some of the challenges you’ve experienced when recruiting.

All of the challenges I’ve faced have ultimately been about fit.

Occasionally, despite the getting to know you process, people don’t turn out to be what I expected, or some commercial imperative has forced me to take someone on when I’ve known it wasn’t quite right. These situations have always have consequences which I’ve learned a lot from.

What advice would you give to others about recruiting top marketing talent?

As a leader, I need to be inspired by the purpose of our work and excited about its potential – as well as the opportunity I can provide to talented professionals to achieve their own goals and experience their full potential by joining us.

I believe many people are yearning for more meaningful work that helps solve the problems of our time. I want to give people that chance to be extraordinary and a part of the solution. It brings out the best in people.

I believe many businesses have not yet done the deep work around purpose and human experience to be able to authentically engage top talent at a senior level. This will only become more important as millennials – a generation searching for their purpose – mature.

If organisations are struggling to attract top talent, I’d suggest starting with purpose and human experience. It not only opens doors to better recruitment, it can open the door to the kind of innovation, customer experience and total business transformation that helps you leapfrog your competitors.