Say hello to Mark Puncher from Employer Branding Australia. I'm a big fan of his work and approach to employer branding so I'm delighted to include his story as part of #lovework month.

What do you do, Mark?

My team and I help fantastic, imperfect employers attract fantastic, imperfect people... and keep them engaged.

We do it through employee value proposition crafting, strategy development and powerful, honest storytelling. 

As CEO of a small business, I have very broad responsibilities! However, I spend most of my time striving towards two goals: That we are the best partner our clients have ever worked with, and that we are the best employer our people have ever worked for

Why do you love what you do?

1. Because it's who I am and it's my strength. 

I'm a storyteller at heart and I'm fascinated by people and their journeys. 

I feel privileged to be able to do this for a living... and because I run my own business, I get to do it my way! Speaking of which, I'm terrible at all sorts of things, but I'm really good at this. It feels great to be in my sweet spot.

2. Because I get to push strategy and authenticity where it is truly needed.

Recruitment is too often seen as a painful admin process. 

And when people do start taking it seriously, they often tend to oversell to candidates, who end up feeling short-changed or lied to. Every day, I get to help truly fantastic 'people people' get proactive about recruitment and employee engagement.

And the secret to proactive talent engagement: be brave, be creative but be honest. What could be more important than authenticity? 

3. Because I get true balance

I have an amazing wife and two awesome young kids, and it's a priority for me to be physically and mentally present with them as much as possible. 

Since starting my own business, I've worked harder than ever before, but I'm doing it on my terms and timescales. I'm happy to work late on Monday night if it means I can go to a park play on Tuesday morning. It's not always easy switching off but I'm working on it!

And I usually do my best work with a sleeping toddler strapped to me in a sling.  

Thanks, Mark for sharing your story.

This post is part of #lovework month. Throughout February, let’s talk about what we do and why we love it.

If you’d like to share your story, please comment, share or send me a private message - I'd love to know about what you do and why you love it. - Cynthia